Privacy Policy

If you contact us via form on the website or by e-mail, the data you provide will be stored by us for the purpose of processing the inquiry and in case of follow-up questions we keep them for six months. We do not share such data without your consent.

What is Google Analytics?
We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. Google Analytics is additionally integrated via HubSpot.

For the European area, the company responsible for all Google services is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland).

Google Analytics collects data about your actions on our website. If you, for example, click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us to better adjust our website and services to your needs.
Below we will explain the tracking tool in a more detailed way and, in particular, we will inform you about which kind of data is stored and how you can prevent this.

Google Analytics is a tracking tool used to conduct traffic analysis of our website. In order for Google Analytics to work, a tracking code is integrated into the code of our website.

When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers to be stored.

Google processes the data and we receive reports about the behaviour of website visitors, but these reports do not allow us to draw conclusions about the behaviour of individual visitors.

Why do we run web analytics?
With our website we have a clear goal in mind: We want to deliver the best web service on the market for our industry. To achieve this goal, we want to offer the best and most interesting offer on the one hand, and on the other hand, we want to make sure that you feel completely comfortable on our website.

With the help of web analysis tools, we can take a closer look at the behaviour of our website visitors and then improve our web offering for you and us accordingly. We can, for example, see how old our visitors are on average, where they come from, when our website is most visited, or which content or products are particularly popular.

Which kind of data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. Only in this way it is possible to evaluate pseudonymous user profiles in the first place.

In order to use Google Analytics to analyse our website, a property ID must be inserted into the tracking code. The data is then stored in the property.

Identifiers such as cookies and application instance IDs measure your interactions on our website. Interactions are all types of actions that you perform on our website. If you also use other Google systems (e.g. a Google account), data generated via Google Analytics may also be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website owner, authorize it. Exceptions may occur whenever required by law.

Below we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps help us to see exactly those areas you click on. In this way we obtain information on the “way” you use our site.

Session duration: Google refers to session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session will end automatically.

Bounce rate: If you only look at one page of our website and then leave the site again, this is called bounce rate.

Account creation: When you create an account or place an order on our website, Google Analytics collects the following data.

IP address: The IP address is only shown in abbreviated form so that no clear allocation is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP location determination.

Technical information: Technical information includes your browser type, Internet service provider, or screen resolution.

Source of origin: Both, Google Analytics and we are of course also interested to know which website or advertisement led you to our site.

Other data stored include contact information, any ratings, playing media (such as when you watch a video through our site), sharing content through social media, or adding our site to your favourites. The list does not claim to be exhaustive and only serves as a general orientation data on Google Analytics’ data retention.

How long and where is such data stored?
Google servers are spread all over the world. Most servers are located in the USA, hence your data is mostly stored on US servers. Here you can find the exact list of where Google data centres are located:
https://www.google.com/about/datacenters/locations/?hl=en

We use Google Analytics 4-Properties; the retention period of your user data as well as for other so-called event data is set to 14 months.

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Any report results are based on aggregated data and are stored independently of any user data. Aggregated data is a merger of individual data into one single and bigger unit.

How can I delete my data or prevent data retention?
You can prevent Google Analytics from using your data by using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js).

You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=en and install it. Please note that this add-on only disables data collection by Google Analytics.

If you generally want to disable, delete or manage cookies, you can set this in your browser.

Google Analytics IP anonymisation
We have implemented Google Analytics IP address anonymisation on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations of local data protection authorities if they prohibit storage of the full IP address.

According to Google, the anonymisation or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.

More information on IP anonymisation can be found at https://support.google.com/analytics/answer/2763052?hl=en

Legal basis
The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art 6 para 1 lit a GDPR (consent), this consent constitutes the legal basis for processing of personal data as may occur when collecting such data by web analytics tools.

In addition to you consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our services technically and economically. With the help of Google Analytics, we can detect website errors, identify attacks and improve profitability. The legal basis for this is Art 6 para 1 lit f GDPR (legitimate interests). Nevertheless, we only use Google Analytics if you have given your consent.

Google also processes data from you in the USA, among other countries. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Additionally, Google uses so-called Standard Contractual Clauses (Article 46 (2) and (3) GDPR). Standard Contractual Clauses (SCC) are template clauses provided by the EU Commission and are designed to ensure that your data complies with European data protection standards, even when transferred and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google commits to maintaining the European data protection level when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding Standard Contractual Clauses here:

https://ec.europa.eu/commission/presscorner/detail/en/ip_21_2847.

The Google Ads Data Processing Terms, which reference the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

If you want to find out more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/en/ and https://support.google.com/analytics/answer/6004245?hl=en.

If you want to learn more about data processing, you can refer to the Google Privacy Policy at:

https://policies.google.com/privacy?hl=en.

What is HubSpot?
We use HubSpot, a digital marketing and newsletter tool, on our website. The service provider is the American company HubSpot, Inc, 25 First St 2nd Floor Cambridge, MA, USA. Among others, the company also has a registered office in Ireland, at 1 Sir John Rogerson's Quay, Dublin 2, Ireland.

Why do we use HubSpot on our website?
We use HubSpot as a customer relationship management tool. With the help of HubSpot, we can generate new leads as well as optimise the experience for our customers.
Moreover, we use a newsletter service to stay in touch with you. We want to tell you about most recent news of our company or about attractive offers we have in our program.

HubSpot as a newsletter and digital marketing tool
You have the possibility to subscribe to our newsletter via our website. For this purpose we need your e-mail address, and as an option your first and last name and your company name, and your consent that you agree to receive the newsletter.

Once you have registered for the newsletter, we will send you a confirmation email with a link to confirm your registration.

You can withdraw your consent to receive our newsletter at any time within the received email by clicking on the link. Once you have unsubscribed by clicking on the unsubscribe link, your data will be deleted.

Moreover, the integration of Google Analytics in HubSpot allows us to collect data about our website visitors. Google Analytics is a tracking tool that is used to analyse traffic to our website. Google processes the data and we receive reports on the behaviour of website visitors, which, however, do not allow any conclusions to be drawn about the behaviour of individual visitors.

You can find more information about Google Analytics under Google Analytics.

Which kind of data is stored by HubSpot?
HubSpot stores data that is necessary to provide individualized support to our customers. This includes, among other things, customer name, address, e-mail address and IP address. The IP addresses are stored anonymised.

We retain personal information that you provide to us when we have an on-going legitimate business need to do so (e.g., to comply with our legal obligations, resolve disputes, and enforce our agreements). If necessary, a complete deletion of personal data can be performed in HubSpot.

For how long and where is the data stored?
HubSpot relies on Amazon Web Services (AWS) in the AWS region in Germany to store data.

The duration of retaining information HubSpot collects about you depends on both the type of information and how HubSpot collects and stores it. After a reasonable period of time, HubSpot deletes or anonymises the data. If neither of these is possible, HubSpot stores the data securely and blocks it from any further use until it can be deleted.

HubSpot will retain personal data for as long as HubSpot has a legitimate business interest (such as to comply with our legal obligations, resolve disputes and enforce our contractual rights).

After a reasonable period of time, HubSpot deletes or anonymises the data. If neither is possible, HubSpot will store your personal data in a secure manner and exclude it from any further data processing until deletion is possible. If you request HubSpot to do so, HubSpot will delete this data at an earlier date.

How can I delete my data or impede data retention?
You may request access to your personal information in order to correct, update or delete it.

You can request deletion of the data using the following link: https://preferences.hubspot.com/privacy?locale=en.

Legal basis
The use of HubSpot requires your consent, which we have obtained with our cookie popup. This consent is the legal basis for the processing of personal data according to Art 6 para 1 lit a GDPR (consent).

Distribution of our newsletter by HubSpot is based on your consent (Art 6 para 1 lit a GDPR). This means that we may only send you a newsletter if you have actively signed up for it beforehand. We record your registration process so that we can always prove that it complies with our laws.

In addition to your consent, we have a legitimate interest in using HubSpot as a marketing and sales platform to attract more users. With the help of HubSpot, we can improve our profitability.

The legal basis for this is Art 6 para 1 lit f GDPR (legitimate interests). Nevertheless, we only use HubSpot as far as you have given your consent.

In those cases where it is permitted by law, the newsletter is sent on the basis of legitimate interest in direct marketing (Art 6 para 1 lit f).

HubSpot's Data Processing Agreement, which complies with the Standard Contractual Clauses, can be found at https://legal.hubspot.com/dpa.
If you want to find out more about HubSpot's data processing, we recommend the following link: https://legal.hubspot.com/de/privacy-policy.

What is Google Maps?
We use Google Maps from Google Inc. on our website. For the European area, the company responsible for all Google services is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland). Google Maps allows us to better show you locations and thus customize our service to your needs.

Why do we use Google Maps on our website?
All of our efforts on this site are aimed at providing you with a useful and meaningful time on our website. Among other things, through the integration of Google Maps we can offer you the most important information about our sites. The routes will always show you the best or fastest way to reach us. For us, providing Google Maps is part of our customer service.

Which kind of data is stored by online map services?
When you open a page on our website that has a built-in online map function, personal data may be transmitted to the respective service and stored there. In most cases this is your IP address, which helps to determine your approximate location. In addition to the IP address, data such as entered search terms and longitude and latitude coordinates are stored, too.

If you enter an address for route planning, for example, this data is also stored. The data is not stored by us, but on the servers of the integrated tools. You can think of it like in the following scenario: You are on our website, however when you interact with a map service, this interaction actually happens on their website. In order for the service to work properly, usually at least one cookie is also set in your browser.

Google Maps also uses cookies, for example, to record user behaviour in order to optimize its own service and to be able to send personalized advertising. You can learn more about cookies in our "Cookies" section.

For how long and where is such data stored?
Google servers are spread all over the world. Most servers are located in the USA, hence your data is mostly stored on US servers. Here you can find the exact list of where Google data centres are located: https://www.google.com/about/datacenters/locations/?hl=en

Google stores some data for a fixed period of time. For other data, Google only offers the option to delete it manually. Furthermore, the company also anonymises information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

How can I delete my data or inhibit data retention?
With the automatic deletion of location and activity data introduced in 2019, location and web / app activity information will be stored for either 3 or 18 months - depending on your decision - to be deleted afterwards. Moreover, you can also delete this data from the history manually at any time via your Google account.

If you want to completely prevent your location tracking, you need to pause the "Web and App Activity" section in Google Account. Click "Data and personalization" and then click on "Activity settings".

In your browser, you can also disable, delete or manage individual cookies.

If you generally want to disable, delete or manage cookies, you can set this in your browser.

Legal basis
Your consent to the use of Google Maps constitutes the legal basis for the processing of personal data according to Art 6 para 1 lit a GDPR (consent).

We also have a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Art 6 para 1 lit f GDPR (Legitimate interests). Nevertheless, we only use Google Maps if you have given your consent.

Google also processes data from you in the USA, among other countries. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Additionally, Google uses so-called Standard Contractual Clauses (Article 46(2) and (3) GDPR). Standard Contractual Clauses (SCC) are template clauses provided by the EU Commission and are designed to ensure that your data complies with European data protection standards, even when transferred and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google commits to maintaining the European data protection level when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding Standard Contractual Clauses here: https://ec.europa.eu/commission/presscorner/detail/en/ip_21_2847.

If you want to find out more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/en/ and https://support.google.com/analytics/answer/6004245?hl=en.

The Google Ads Data Processing Terms, which reference the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

If you want to learn more about Google's data processing, we recommend the following link: https://policies.google.com/privacy?hl=en.

What is Google Tag Manager?
We use Google Tag Manager by the company Google Inc. for our website.
For the European area, the company responsible for all Google services is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland).
This tag manager is one of many helpful marketing products from Google. Google Tag Manager allows us to centrally incorporate and manage sections of code from various tracking tools we use on our website.

Google Tag Manager is an organizational tool that allows us to include and manage website tags centrally and through a user interface. Tags are small sections of code that, for example, record (track) your activity on our website. For this purpose, JavaScript code sections are inserted into the source code of our page. The tags often come from Google's internal products such as Google Ads or Google Analytics, but tags from other companies can also be included and administered via the manager. Such tags take on different tasks. They can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager?
In order to make our website as good as possible for you and all people interested in our products and services, we need various tracking tools such as Google Analytics.
And for this tracking to work, we must implement relevant JavaScript-Codes into our website. In principle, we could include each code section of each tracking tool separately in our source code.
However, this requires a relatively large amount of time and it is easy to lose track. That is why we use Google Tag Manager. We can easily incorporate the necessary scripts and manage them from one single place.

Which kind of data is stored by Google Tag Manager?
The Tag Manager itself is a domain that does not set cookies or store data. It acts as a mere "manager" of the implemented tags. The data is collected by the individual tags of the different web analytics tools. The data is virtually passed through to the individual tracking tools in Google Tag Manager and is not stored.

In the Tag Manager account settings, we have allowed Google to receive anonymised data from us.

For how long and where is such data stored?
Google servers are spread all over the world. Most servers are located in the USA, hence your data is mostly stored on US servers. Here you can find the exact list of where Google data centres are located: https://www.google.com/about/datacenters/locations/?hl=en

For how long the individual tracking tools store data from you can be found in our individual privacy texts for the respective tools.

Legal basis
The use of Google Tag Manager requires your consent, which we have obtained with our cookie popup. According to Art 6 para 1 lit a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.

In addition to you consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our services technically and economically. With the help of Google Tag Manager we can improve our profitability.

The legal basis for this is Art 6 para. 1 lit f GDPR (legitimate interests). Nevertheless, we only use the Google Tag Manager if you have given your consent.

Google also processes data from you in the USA, among other countries. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Additionally, Google uses so-called Standard Contractual Clauses (Article 46(2) and (3) GDPR). Standard Contractual Clauses (SCC) are template clauses provided by the EU Commission and are designed to ensure that your data complies with European data protection standards, even when transferred and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google commits to maintaining the European data protection level when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding Standard Contractual Clauses here: https://ec.europa.eu/commission/presscorner/detail/en/ip_21_2847.

The Google Ads Data Processing Terms, which reference the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

If you want to find out more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/en/ and https://support.google.com/analytics/answer/6004245?hl=en.

If you want to learn more about the Google Tag Manager, we recommend the FAQs at https://support.google.com/tagmanager/?hl=de#topic=3441530.

If you want to learn more about data processing, you can refer to the Google Privacy Policy at:

https://policies.google.com/privacy?hl=en.

What is the LinkedIn Insight Tag?
According to https://www.linkedin.com/help/linkedin/answer/a427660, the LinkedIn Insight Tag is a small JavaScript code snippet that we added to our website.

It enables detailed campaign reporting and provides valuable information about our website visitors.

Why do we use the LinkedIn Insight Tag?
The LinkedIn Insight Tag is used to track conversions, retarget site visitors, and gain additional information about members viewing ads.

Which kind of data is stored by LinkedIn?
The mere integration of the social plug-ins alone does not enable LinkedIn to store any personal data.

LinkedIn calls this data generated by plug-ins passive impressions. However, when you click on a social plug-in, for example to share our content, the platform stores personal data as so-called "active impressions". This takes place irrespective of whether you have a LinkedIn account or not. If you are logged in, the collected data will be assigned to your account.

Your browser establishes a direct connection to LinkedIn's servers when you interact with our plug-ins. Thus, the company logs various usage data. In addition to your IP address, this may include login data, device information, or information about your Internet or mobile service provider. If you access LinkedIn services from your smartphone, your location (provided that you allow it) can also be detected. LinkedIn may also share this data in "hashed" form with third-party advertisers. Hashing means that a data set is transformed into a character string. This makes it possible to encrypt the data in such a way that people can no longer be identified.

Most data about your user behaviour is stored in cookies. These are small text files that are usually set in your browser. Further, LinkedIn may also use web beacons, pixel tags, display tags, and other ways of device detection.

Legal basis
We use the conversion tracking tool LinkedIn Insight Tag on our website. The service provider is the US company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

The company LinkedIn Ireland Unlimited (Wilton Place, Dublin 2, Ireland) is responsible for aspects of relevance with regard to data protection in the European Economic Area (EEA), the EU and Switzerland.

Among other countries, LinkedIn also processes data from you in the USA. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may be accompanied by various risks to the lawfulness and security of data processing.

As the basis of data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) LinkedIn uses so-called standard contractual clauses (= Article 46 paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and they are intended to ensure that data processing complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). These clauses oblige LinkedIn to comply with the European level of data protection when processing relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission.

Among other places, you can find the decision and the corresponding standard contractual clauses at https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=en

You can find more information about LinkedIn's standard contractual clauses at https://de.linkedin.com/legal/l/dpa or https://www.linkedin.com/legal/l/eu-sccs

Learn more about LinkedIn Insight-Tag at https://www.linkedin.com/help/linkedin/answer/a427660.

You can also find out more about the data processed through the use of LinkedIn Insight Tag by reading the privacy policy at https://de.linkedin.com/legal/privacy-policy.

On our website there are several links to external sites, in particular to social media platforms such as Facebook, YouTube, LinkedIn and Vimeo.

No personal data is collected on the website from these social media platforms, nor is any personal data transmitted to these platforms. These are only external links without any data processing.

We have no influence on the design and content of linked external pages.

Data privacy has a high priority for us. For this reason, we take all necessary organizational and technical measures to ensure that your personal data is protected against unauthorized access by third parties. We use the following measures: SSL encryption.

Your personal data will only be processed by us for as long as required by the above-mentioned purposes.

On the web server operationally relevant server logs are deleted after 7 days.